RESOURCES and ADVICE

Using Online Tools

It seems easy to get started with Constant Contact, Survey Monkey, WordPress, Facebook or YouTube. But it takes seasoned pros to integrate them into a well-planned public relations program. Learn how we can help make these "user-friendly" tools more user-friendly to you.

Website Design and Theory

Jonathan Lehrer and Sara Marberry, partners in The Web Audit Group, have authored numerous articles that give practical advice on creating useful websites. Here are some of their articles that have been published in B3 Magazine, ClickZ and the Web Audit Group website.

• Improving Public Library Web Sites [Jonathan Lehrer for North Suburban Library System]

• Seven Points for Assessing Your Web Site [Jonathan Lehrer for Community Media Workshop]

• Watch Out for Web Rage [Web Audit Group]

• 10 Signs Your Site is Outdated [Web Audit Group]

• The Website Audit: Why You Need One and How To Do It [Web Audit Group]

• A.U.D.I.T. Yourself [Web Audit Group]

• A Mission For Your Website -- What is Your Website
  Supposed to Accomplish? [Web Audit Group]

• Sample Website Mission Statements [Web Audit Group]

• A Website Mission Statement in Action - The Publicity Club of Chicago (www.publicity.org)  [Jonathan Lehrer]

• Information Essentials for Home Pages [Web Audit Group]

• Ten Things Every Web Site Ought to Have [Lehrer & Marberry]]

• Too Hard to Read? You Need a Magnifying Glass to Read Many Websites [ClickZ]

Marketing Your Business on the Internet

• Your Web Site is a Public Relations and Media Resource [Jonathan Lehrer]

• Make the Internet Part of Your Corporate Identity [Web Audit Group]

• Use The Internet To Mine Your Database [Lehrer & Marberry]

• Can You Really Trust Email? A Phone Call is Sometimes Necessary!  [ClickZ]

• Setting Standards for Banner Ads on Your Site - You Don't Have to Post Obnoxious Ads on Your Site  [ClickZ]

• Whose Name Is It Anyway? - Protecting Your Choice for a Domain Name  [ClickZ]

• How Retailers Can Make the Most of the Internet [Web Audit Group]

• Web Marketing: Simple Strategies for Promoting Your Services Online [Web Audit Group]

• How to Do an E-Newsletter [Web Audit Group]

Marketing/Public Relations

• Marketing on a Shoestring Budget (Presentation to Boy Scouts of America)

Managing Web Site Projects

• How to Request Corrections or Changes to a Web Page [Jonathan Lehrer]

• How to Prepare Word Processing Text for Upload to the Web [Jonathan Lehrer]