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Marketing on a Shoestring Budget (7/17/03)
Presented to
Boy Scouts of America
Marketing Roundtable, Central Region
By Jonathan Lehrer
PRESENTATION OUTLINE
Communications Plan
- Goals
- Resources
- Audiences
- Messages
- Tactics
Tactic: Internet
- Integral to a young person’s life
- Fast access to information
- Cheaper and quicker than any other form of communication
- Requires resources and control
Elements of a Troop Site
- Photos
- Calendar
- Handouts, forms
- Registration
- "Electronic press kit"
Scouting Web Sites
- Follow the BSA guidelines
- Find a dedicated, reliable volunteer
- Keep it simple
- Make it useful
- Keep it fresh
RESOURCES Here are some of the links and resources discussed during our session.
www.snapfish.com
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Send them a roll of film, they'll develop the photos and post online
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Free to post; fee to order prints
www.constantcontact.com
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Use templates to create e-mail newsletters
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Manage mailing list; track click-throughs
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Service is free for limited number of recipients
www.lehrercommunications.com/e-news.htm
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Examples of a Constant Contact newsletter and a simple HTML-formatted
newsletter
http://groups.yahoo.com
http://groups.msn.com/
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Create a group for free, upload photos, send group e-mails, post
a group calendar
www.bravenet.com
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Simple online polls, surveys, Web site counters, numerous other
Webmaster resources
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Free, if you don't mind displaying their ads; nominal cost for
ad-free version
www.meetup.com
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Online resource for organizing meetings of various interest
groups; create your own group
www.calendars.net
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Create an online calendar for your group
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Free, easy to configure
http://www.ecamp.net
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This site wasn't mentioned in our meeting, but is well worth
exploring. It's a service that provides photos and e-mails to
parents from summer camps.
Posted: 7/20/03
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