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 RESOURCES and ADVICE

Marketing on a Shoestring Budget (7/17/03)

Presented to
Boy Scouts of America
Marketing Roundtable, Central Region

By Jonathan Lehrer

PRESENTATION OUTLINE

Communications Plan

  • Goals
  • Resources
  • Audiences
  • Messages
  • Tactics

Tactic: Internet

  • Integral to a young personís life
  • Fast access to information
  • Cheaper and quicker than any other form of communication
  • Requires resources and control

Elements of a Troop Site

  • Photos
  • Calendar
  • Handouts, forms
  • Registration
  • "Electronic press kit"

Scouting Web Sites

  • Follow the BSA guidelines
  • Find a dedicated, reliable volunteer
  • Keep it simple
  • Make it useful
  • Keep it fresh

RESOURCES

Here are some of the links and resources discussed during our session.

www.snapfish.com

  • Send them a roll of film, they'll develop the photos and post online
  • Free to post; fee to order prints

www.constantcontact.com

  • Use templates to create e-mail newsletters
  • Manage mailing list; track click-throughs
  • Service is free for limited number of recipients

www.lehrercommunications.com/e-news.htm

  • Examples of a Constant Contact newsletter and a simple HTML-formatted newsletter

http://groups.yahoo.com

http://groups.msn.com/

  • Create a group for free, upload photos, send group e-mails, post a group calendar

www.bravenet.com

  • Simple online polls, surveys, Web site counters, numerous other Webmaster resources
  • Free, if you don't mind displaying their ads; nominal cost for ad-free version

www.meetup.com

  • Online resource for organizing meetings of various interest groups; create your own group

www.calendars.net

  • Create an online calendar for your group
  • Free, easy to configure

http://www.ecamp.net

  • This site wasn't mentioned in our meeting, but is well worth exploring. It's a service that provides photos and e-mails to parents from summer camps.

Posted: 7/20/03

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