How is it that thousands of years after he lived, we’re still talking about Moses?

Like so many successful leaders, he hired a public relations person.

Moses didn’t have to search through Google Ads to find a firm, though. He just used his brother, Aaron, to speak to the people on his behalf.

Aaron spoke eloquently and clearly. He was able to deliver messages while Moses concentrated on delivering a people.

In those days, Aaron and Moses had minimal tools at their disposal. If the Exodus from Egypt had happened today, we expect the Passover story might have gone a bit differently.

What if Moses had Twitter?

Setting: The desert, many generations ago.

Aaron: Moses! I heard that you’ve been chosen to lead the Jews.

Moses: I can’t believe it. I tried to get G-d to back off, but the burning bush kind of sealed the deal.

Aaron: I heard some of the Israelites talking, and they were complaining that you were a nobody, somebody they’ve never heard of. You should really make a name for yourself.

Moses: I know, I’m thinking about speaking to the people and showing them some of my talents — did you know I can turn a rod into a snake?

Aaron: No, no. Moses, you need to make a NAME for yourself. You need an up-to-date communications strategy. You need to make a LinkedIn profile.

Moses: Wh-what?

Aaron: LinkedIn. It’s a networking Web site where you can connect with people all over the world and share business expertise. You can meet leaders of other nations all over the world, and see what they did differently when taking their peoples out of slavery.

Moses: Interesting.

Aaron: I can see it now — Moses Rabeinu. Leader of the Israelites. Past experience: Prince of Egypt. You can Tweet about it to your followers.

Moses: My followers? I think you’re confusing me with another religious leader.

Aaron: Followers — the people who read your posts on Twitter. Microblogging. To let people know what you’re up to.

Moses: Why would anybody possibly care what I’m up to every moment of the day?

Aaron: Moishe, I’m not sure if you’ve noticed, but you’re sort of important. People care. You know, just in case you ever find yourself at the top of a mountain for a long time, we might be curious as to where you are and when you might come back down to the people.

Moses: I know my people and I know they will never give up those stone tablets, especially if the words are written by the finger of G-d.

Aaron: Of course! Mose, it’s about time you get into the 21st century.

Moses: It’s only 1446 B.C.E.! I just don’t see how this is necessary.

Aaron: Twitter and LinkedIn are just the beginning. I haven’t even told you yet about Facebook.

Moses: I like the sound of that one — we ARE the People of the faceBook.

Aaron: It’s another great way to stay connected with friends and share important information.

Moses: Do I really need another thing to keep track of in my day? I’m a very busy person, leading a people out of slavery, and all.

Aaron: Can you imagine how different our lives would be if our ancestors had used Facebook? Instead of traveling many long journeys, Abraham could have invited people to a “Judaism” Facebook group. Joseph could have interpreted his friends’ dreams near and far via Facebook wall posts, and his posted pictures would keep his brothers updated with what he looked like. And you could have stayed in touch with Tzipporah even long-distance.

Moses: Okay. Let my people go…online!

Whether you’re destined to be as famous as Moses, or you’re just looking to promote your organization or get some new clients, Jonathan Lehrer Communications, Inc. can help you create an online communications strategy for the 21st century.

Here’s why:  

1. WordPress is user-friendly. You will find WordPress sites easy to manage, and your visitors will find them easy to navigate. You don’t need to be a computer engineer to use WordPress – symbols, instructions and FAQs make WordPress a breeze for even the least tech-savvy.
2. It’s adaptable. Maybe you want a simple site. Maybe you want a site that turns heads. Maybe you just need a home page and contact information. Whatever you need, your WordPress site can be tailored to do just that. Zillions of customizable themes are available (and by the time you read this article, there will be another zillion).
3. Nothing is written in stone. Can’t make up your mind? Did you choose blue, but later realized that you should have gone with the red? Did you forget to add a menu? In WordPress, the design or content of your site can be changed with the click of a button. Colors, menus, sidebars, designs, layouts and graphics can be easily manipulated as many times as you like.
4. It’s blog-ready. Blogging, or online Web logs, are the way of the future, and chances are your business should have one. WordPress originally was designed to create blogs. Whether it’s a message from your CEO or a “Tip of the Week,” blogs encourage your customers and clients to check your site regularly to see what’s new.
5. A WordPress site will look professional. WordPress is a blogging software, yes, but it’s not MySpace. Sites look sharp and clear and will help showcase your expertise. A site created in WordPress can look like a “normal” site. It doesn’t need to look like a blog at all. (Guess what? The site you’re viewing at the moment was done completely in WordPress.)
6. You can update it yourself. If you need to fix a typo or add a blog entry, you don’t need to wait for the Webmaster’s help. WordPress is so easy to use that you can make the changes yourself. Voila! You’re an instant Web expert.
7. Comments, searches and archived articles are easy. These features require no extra labor or monotonous data entry. Your visitors easily can find the information they want from your site; and, if you choose, they can comment on your site to tell you about it.
8. It’s easy to collaborate using WordPress. Hire JLCI to do the initial setup of your WordPress site, including planning, design, content creation and upload. Then you can take over, adding content as often as you want. (If you run into trouble, we can log in to the site and fix whatever needs fixing.)
9. WordPress resources abound. Because so many people are using WordPress these days, it’s easy to find help, suggestions and themes.
10. It’s free and it’s online. WordPress works completely online. That means you don’t install any software on your computer, and you can edit your site from any computer, anywhere (as long as you remember your password).
11. With WordPress, you have no excuse not to have a Web site. Face it – in today’s day and age, if you don’t have a Web site, you’re behind. But while trying to run a successful business, who has time to create a professional Web site from scratch? With Jonathan Lehrer Communications as your guide, and WordPress as the tool of choice, now is your chance to enter the Internet community.  

Contact us and we’ll set up an in-person or on-the-phone meeting to brainstorm about how WordPress can get your message to your clients and customers.