Archives for the ‘Feature’ Category

Community Relations: Is it Worth Your Time?

By Bob Herrick • Jan 1st, 2009 • Category: Community Relations, Feature

Community Relations Audit
Companies and organizations are hard-nosed about spending money and measuring results. Yours is no different, undoubtedly. Being competitive and remaining viable require prudent investments of resources and an honest examination of the ROI.

If you are not applying the same level of accountability to the time you invest in soft business relationships, you may [...]



Online Tools – Are They User-Friendly? Not so much.

By Jonathan Lehrer • Jun 10th, 2008 • Category: Feature, Social Media, Web

We are experts at using online tools like Survey Monkey, WordPress, Constant Contact, Facebook and YouTube and making them an integral part of your marketing-communications plan.



Assessing Your Web Site

By Jonathan Lehrer • Jun 3rd, 2008 • Category: Feature, Web

Is the page attractive? Does the visitor want to explore the site further?



A Mission for Your Web Site

By Jonathan Lehrer • May 10th, 2008 • Category: Feature, Web

An essential part of the Web site’s design or review process is the creation of a Web site Mission Statement. The Mission Statement for the Web site should be fully synchronized with the Mission Statement and/or marketing strategy for the company.