Jonathan Lehrer Communications, Inc.

Around this time of year, many of us have been thinking about the Exodus and the Ten Commandments. What if Moses had Facebook or Twitter? Lia Lehrer imagines a conversation between Moses and his PR person.

PR and marketing execs can seem wary of venturing out into the new media landscape. But, seriously, how did they talk to their friends back when THEY were teenagers? For the answer, Jonathan Lehrer is watching a clip of “The Telephone Hour” from 1963’s “Bye Bye Birdie.”

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