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Community Relations: Is it Worth Your Time?

By Bob Herrick • Jan 1st, 2009 • Category: Community Relations, Feature

Community Relations Audit
Companies and organizations are hard-nosed about spending money and measuring results. Yours is no different, undoubtedly. Being competitive and remaining viable require prudent investments of resources and an honest examination of the ROI.

If you are not applying the same level of accountability to the time you invest in soft business relationships, you may [...]