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Assessing Your Website (6/4/03)
Presented to Community Media Workshop
June 4, 2003
By Jonathan Lehrer
Use this checklist to spark internal
discussion about the quality and effectiveness of your
organization's Web site.
I. INITIAL IMPRESSION OF HOME
PAGE
Is it inviting and welcoming?
Is the purpose of the site clear? Is it
obvious who owns this site?
Is the page attractive? Does the visitor
want to explore the site further?
Does it contain essential information?
(Mailing address, telephone numbers,
home/search/contents/contact buttons, keyword-heavy text,
organizational news, quicklaunch links)
II. NAVIGATION
Can you find your way around the site? Is
information easy to find?
Is it easy to find your way back to the home
page?
III. CONTENT
Is the content interesting and appropriate
to the site’s mission?
Is information helpful and relevant to the
topic?
Is the content fresh (not outdated)?
IV. DESIGN
Is the content easy to read? Are the pages
attractive?
Are the pages attractive on monitors set to
various resolutions, on various browsers and on both Macs and
PCs?
V. USABILITY
Can various users (with various computer
skills) interact with the site in the desired manner without
assistance?
VI. TECHNOLOGY
Is technology (menus, scripting, animations,
bells and whistles) used to aid communication (as opposed to
confusing the visitor)?
Do all the links work? Do pages download
quickly?
VII. RESULTS
Does the site meet its goals? Does it serve
the organization’s goals?
Posted: 6/4/03
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